How to Become a Top Seller on Amazon
AMZ Seller Financing • October 22, 2018
f you sell on Amazon, you must have wondered about how to become a top seller on Amazon. There are so many sellers on the marketplace, and the numbers keep growing every year.
In order to become a top seller, there are a couple of things you have to know. Let’s start right away!
1. Find the right niche
This is probably the most important thing. Unless you’re operating in the right niche, there is no way you can become a top seller.
What does “right niche” mean? It means the niche in which you feel comfortable: you know a lot about it and it brings you a steady income.
The two go together hand in hand. It’s not a phrase – you really have to love what you’re doing (or, in this case, what you’re selling). You will spend a lot of time running your Amazon store you better enjoy the process. Otherwise, it will soon become tedious and you don’t want that.
That will not only affect your morale, but will also reflect in how you do business and deal with customers, their questions and complains.
Think about what interests you, what you know about or what you’d love to learn about. This will show you the right way to the right niche. If you’re just starting out, this is the best place to start.
2. Make the purchase simple
The customer comes to your store for one single reason – to make a purchase. You must never forget that, as that’s the alpha and omega of running a successful Amazon store.
Therefore, it’s necessary to make the whole shopping experience as enjoyable as possible. And by “enjoyable”, we mean – simple and easy.
If you have a website from which you’re directing customers to Amazon, don’t overdo it with the design and features. It’s all about going down a fine line between elegance and efficiency.
Your website, blog, social media page, etc. – should all simplify the purchase process for the customers and help them reach a decision without any problems. The whole process should be a breeze.
If it’s complicated, your customers will soon lose interest. You only have about 10 seconds or less to grab their attention and keep them on the page until they make a purchase decision.
Remember, simplicity is the key. Keep the things that work and ditch the rest.
3. Offer exquisite customer service
If you’re interested in how to become a top seller on Amazon, you need to know how to deliver exceptional customer service.
Again, it’s all about the customers and how they feel when they shop with you. Customer service must be an integral part of your online store.
By taking good care of your customers, you take good care of your Amazon business. You will rarely hear someone say: “It’s a great shop – the customer service is dreadful, but the products are good!”
No, it’s almost never like that. Customers like feeling valued and cared for, first and foremost. So, be sure to provide good customer services and handle their every objection. The customer is always right – this is not just a phrase, but the honest truth.
If you see it any other way, you will soon be out of business.
4. Look what your competitors are doing
In every business, competition is important because it drives us forward. You cannot make real success within an industry unless you see what the others are up to.
Like it or not, we always compare ourselves to other business people, and there’s no shame in it – it’s perfectly normal. So, if you want to check up on your competitors, do so.
By looking at what your competitors are doing, you will be able you see what your drawback are. This will enable you to improve much faster. Find the top sellers in your niche and scan their online stores.
Pay attention to their product descriptions, look at what their customers are saying in the reviews, analyze the images they’re using and the pricing for each category of products. You will learn so much in just a couple of searches.
5. Promote, promote, promote
Marketing isn’t everything – but it’s connected to everything. If you really want to make it in the world of Amazon sales, you will have to promote your store as much as you can.
It’s no wonder some of the biggest brands of the previous century, such as Coca-Cola, still spend huge amounts of money on advertising. They probably have the strongest word of mouth on the planet, but they know it can still burst like a bubble. And then what?
Therefore, marketing is the key to long-term success. You don’t want to simply reach the top – you want to stay on top as long as possible. And that you cannot do without promoting your Amazon business.
Use every channel available: Google ads, Facebook ads, social media profiles, personal blog… Make sure your online content is rich in keywords and optimized well. The online game is changing month by month, by if you promote your store the right way – to will be able to stay afloat and reach the top.